Thunai

Quality scorecards

Set the criteria, weights and instructions the AI uses to score every conversation.

Scorecards

Assigned by category and interface

  • Active
  • Active
  • Active
  • Draft

Content quality v1 criteria

Weights must total 100% · currently 100%

CriterionWeightScoring instruction
Brand kit20%Colours, logo and typeface match the brand kit for this brand
Right asset25%Image or footage shows the exact product and variant the brief asked for
Offer accuracy25%Price, dates and terms match the approved offer sheet
Audience fit10%Message suits the segment (e.g. renewal due, recent visitor)
Compliance15%Required disclaimers and opt-out text present
Channel format5%Length, size and aspect ratio fit the channel

Auto-fail rules

Any match scores the conversation zero

  • Payment card read back aloud
  • No recording disclosure on an outbound call
  • Rude or dismissive language
  • Promise made outside published policy

Who gets reviewed

Sampling rules per interface

Voice
100% AI scored · 5% human review
Chat
100% AI scored · 3% human review
Email
100% AI scored · 2% human review
Escalations
Always human reviewed